Watch the work in motion 
The challenge
Help shoppers move from brand discovery to the right product without losing the warmth of the brand.
VISUAL CASE STUDY / UI/UX Design
Leafberri
UI/UX Design
Project Overview
A modern eCommerce website redesign for a premium tea brand, focused on enhancing visual appeal, improving user experience, and increasing product discoverability through clean layouts, intuitive navigation, and conversion-driven design, ensuring a smooth and engaging experience.
A CLOSER LOOK
The thinking behind the design
The design approach
We refined the visual hierarchy, product presentation, and navigation to make the catalog easier to explore across screen sizes.
Storefront design
Present the brand and catalog in a way that supports exploration. Product imagery and information hierarchy should help a shopper understand the offer before choosing a next step.
Product discovery
Help people identify relevant products through clear grouping, navigation, and product presentation. Review the route from initial interest to a specific product.
Responsive UI
Consider how content and interface priorities translate across screen widths. Responsive design needs implementation and browser checks before production behavior can be confirmed.
How to read the gallery
The Leafberri frames document the selected e-commerce design work. Read them alongside the challenge and scope above: look at the order of information, repeated visual patterns, and the action each composition emphasizes. Open individual frames to inspect the original detail. The themed portfolio thumbnail is a visual introduction; the gallery contains the project presentation.
What the case study establishes
This is a design case study in Retail / Tea. It explains the intended experience and selected design output. A gallery does not establish production development, current live availability, user-testing results, or measured commercial improvement. If you want a similar project, we can define the design, content, development, and validation work your business needs.