Brand Handover Checklist: What to Include Beyond the Logo

A brand handover is ready when someone outside the design team can make an everyday asset without guessing which files or rules to use.

Use this brand handover checklist before signing off, while the designer can still fill gaps.

Package logos by use

Ask for editable masters and ready-to-use exports for the places your brand appears.

Provide SVG for scalable web use and transparent PNG for tools that need a raster image.

Label light, dark, and single-color versions, and show which backgrounds suit each one.

Document color and type

List digital color values and specify the approved print setup with your printer.

Adobe's print and screen guide explains why colors made with light can look different when printed with ink.

Record typeface names, weights, and license holders. Name a fallback for teammates who cannot install the primary font.

Show the rules in context

Demonstrate logo spacing and minimum size on a real layout, such as a small email signature.

Show approved combinations of text and background colors.

Include a simple example of how to place the logo over a busy photograph.

Include templates people can edit

Pick templates your team will use next month, such as a sales deck or a business card.

Open each template with a typical team account and check that fonts and linked images load.

Show which elements teammates can change and how to export the finished file.

Give the files a permanent home

Store approved assets in a company-owned folder. Give it an owner who can grant access and retire old versions.

Place a short index at the top so colleagues know where to begin.

Keep working files and approved exports in separate folders with clear names.

Test the handover before sign-off

Ask a teammate to update a slide and export it using only the package. Fix the first point where they need help.

Use that exercise to define deliverables for your next brand identity project.

If you have an identity that is hard to use day to day, tell us where your team gets stuck.